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CAMPAIGN STRATEGY · FILM PRODUCTION · PROJECT LEADERSHIP
Ideas developed into clear, practical work.
These selected university projects show how I lead collaborative work, connect creative communication with business thinking and prepare the practical documents that support production.
Campaign and production
RETHREAD and Lovers are presented with their original context, collaborators and project imagery. Each case study explains my contribution and includes polished portfolio downloads.
CAMPAIGN STRATEGY · 2026
RETHREAD
An academic campaign and business proposal that I led, organised, developed and managed for MBS673 Entrepreneurship and Innovation Management.
FILM PRODUCTION · 2022
Lovers
My producer work on a student film directed by Joe Beatie, covering production planning, scheduling, budget preparation and audience communication.
Business analysis and decision governance
In an ongoing MBS538 group project, I examine informal influence, fair access and recognition in the fictional Atom Systems case. My contribution connects evidence and organisational behaviour concepts with practical recommendations for transparent proposal records, visible criteria and accountable decisions.
Explore the power and influence case study · Group academic project in progress, October 2026.
What the work demonstrates
- Leadership: organising collaborative work and keeping a shared project coherent.
- Communication: shaping a campaign, proposal or press kit around its purpose and audience.
- Business thinking: linking product choices, costs and assumptions in an academic planning model.
- Production: preparing schedules, budget workbooks and supporting location documentation.
- Creative foundations: design, photography, audio and video work documented in the COM109 archive.
PRACTICE NOTES
The principles behind the production
- The rule of thirds: composition and subject placement.
- The five-shot rule: varied coverage for a short visual story.
- The articles retain their original 2020 dates and include dated editorial revision notes.
- Original project media and production credits remain with each article.
- For current professional enquiries, visit the Bradley Creative Lab contact page.
Source: SaleemBradley.com · By Saleem Bradley · Original on SaleemBradley.com · Reference: SB-WP-193
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